To support the California promotional products industry by engaging and meeting the needs of our professionals and the businesses they serve.
SAAC is the regional voice of the promotional products industry, known for leading collaboratively to advance our businesses, while protecting the consumer.
- Integrity – acting honestly and upholding high principles through association operations, governance, and diversity.
- Excellence – consistently providing relevant, high-quality programs, products, and services.
- Accountability – acting with an obligation of responsibility and transparency to members.
- Sustainability – maintaining fiscal health and investing responsibly in activities that sustain the longevity of the association.