Camarillo, CA (February 21, 2019) – Specialty Advertising Association of California (SAAC) has selected Promotional Products Association International (PPAI; ppai.org), the world’s largest not-for-profit trade association serving more than 15,700 corporate members of the $23.3 billion promotional products industry, to provide the Association with management services.
SAAC Board President Rhett Todd said, “We are incredibly excited to partner with PPAI as our chosen association management company (AMC). The level of support PPAI will provide is much more robust than that of a standard AMC. They are on the forefront of legislative and regulatory matters, and we believe working together in California will not only be beneficial for SAAC members but will ultimately help pioneer initiatives that will positively affect the industry at large.”
SAAC will continue to work under the stewardship of its Board of Directors and will maintain autonomy and a 501(c)(6) not-for-profit status as a professional trade association. A dedicated PPAI representative will serve as SAAC’s executive director and will be supported by additional staff resources.
“PPAI is committed to investing resources and time to serve the promotional product industry at every level, specifically the regional community,” said Paul Bellantone, CAE, PPAI president and CEO. “We continue to explore ways to support the unique culture of each regional association and their members. The opportunity to serve SAAC as an association manager and a partner, in many ways, is no doubt unprecedented in our industry. I believe it is an exciting time to bring more opportunities to both SAAC and PPAI members in the region.”
SAAC and PPAI operate under separate missions designed to serve the promotional products industry at the international and regional levels, respectively. This shared vision and natural alignment strengthens the presence of SAAC in the region, while creating more opportunities for SAAC and PPAI members.
“This is a tremendous win for both SAAC and PPAI,” said Bill Petrie, RAC board president. “PPAI has been both communicative to and transparent with the Regional Association Council (RAC) Board during the evolution of this agreement and we are thrilled about the possibilities it holds. PPAI has long been supportive of the regional community and the fact that they’ve been chosen to serve as the AMC for SAAC only serves to underscore that commitment.”
PPAI will begin work with SAAC and its Board immediately to bring the news of this partnership to SAAC members. SAAC members are invited to join both the SAAC Board and PPAI leadership at the board installation dinner on March 7, 2019 at the Café Santorini in Old Town Pasadena. Please see the SAAC website for details.
About SAAC
The Specialty Advertising Association of California (SAAC) is composed largely of promotional products professionals located in the Southern California region. For over 30 years, SAAC has supported the promotional products industry through programs and services designed to enhance the professional lives of our members. The membership includes suppliers, distributors, multi-line representatives and business service companies. The Specialty Advertising Association of California is a 501 (c)(6) non-profit organization.
About PPAI
Founded in 1903, the Promotional Products Association International (PPAI; ppai.org) is the world’s largest and oldest not-for-profit association serving more than 15,700 corporate members of the $23.3 billion promotional products industry, which is comprised of more than 40,500 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C. and advocates on its behalf. PPAI operates The PPAI Expo, the industry’s largest trade show; provides the leading promotional products safety and compliance program; offers a prestigious professional development and certification program; and publishes industry trade journals and periodicals. The multibillion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. For more information, visit PPAI.org and follow us on Twitter @PPAI_HQ, Facebook, Instagram, YouTube and Pinterest.
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