Former clients are ideal for winning back. They’ve worked with you in the past, so you know they have a need for your products or services. However, for whatever reason, these lost accounts didn’t renew or sign the contract. This doesn’t mean you’ll never work with them in the future — it just means you have an opportunity to impress them and win their business again.
In this issue of PromoPro Daily, we’re highlighting a post from the Handwrytten blog that shares some creative win-back strategies. Marketing managers and business leaders weighed in with their thoughts, so let’s see what they had to say.
1. Surprise them with a note. In today’s digital world, a thoughtful note dropped in the mail can make a positive impression. The post recommends mentioning to your previous client that you’d like to reconnect and show them what’s new. Want to really wow them? Send a $5 gift card for coffee and ask them to meet for a virtual coffee date.
2. Touch base with old clients. Your previous customers chose not to buy from you for a reason. Maybe they didn’t have the budget, or their project needs changed. By reassessing past customer needs and taking action, you can regain the trust and loyalty of past buyers, the post says.
3. Personalize your customer engagements. Don’t send out generic emails designed for the masses. Make sure you personalize each touchpoint with previous customers. This means using their first names in communication and writing in a friendly, conversational tone. According to the post, you can use discounts sparingly to help indecisive customers return.
4. Recommend a competitor. It sounds counterintuitive, but it can work wonders at winning back customers. The post notes that this is because when you don’t have a particular product or service that a customer is looking for, a recommendation to a competitor can create a wow-worthy experience for them. You build instant credibility in your customer’s eyes by showing that you’re willing to put their needs first.
5. Reach out with a limited-time offer. This might mean a discount for re-ordering or a special gift for buying from you. According to the post, this is one of the bet ways for winning back old customers.
6. Get someone new working on the account. Providing a different experience from the first one can make a customer relationship feel fresh, the post says. It may feel unusual having a colleague trying to win back your old customer, but don’t take it personally. By going this route, you’re giving your disengaged client a chance to interact with your company in a new way.
If you’re hoping to reconnect with previous buyers, try some of the tactics mentioned in the Handwrytten blog. Sometimes, all it takes is a fresh approach or a personal touch to get back on their radar.
Compiled by Audrey Sellers
Source: The Handwyrtten blog. Handwrytten is an online handwritten notes service.
Published with Permission from PPAI