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Member Spotlight - Addison Keane, Keane Promotional Products

September 16, 2019 7:11 AM | Dara Cormany (Administrator)

Addison Keane


Keane Promotional Products

What do you like best about your company? 
  • I could give the generic answer “that I love helping companies grow their brand”. I find the process of planning and executing a successful campaign is what I love the most. I get engrossed in creating a custom item that resonates the message an organization is trying to leave in the minds of its employees, business partners, investors or consumers.
How were you introduced to the promotional products industry? 
  • In my previous life as a Talent Acquisition Manager, I purchased tons of promotional items for our job fairs; as well as, quarterly awards and plaques for recruiters and staff. My company was downsizing and I was offered a package to take early retirement. I ran out the door. I traveled for a couple of years but after returning home I realized I was bored and wanted do something. One day I was cleaning out some rooms in my house and discovered I had about 30 company logoed T-shirts, 15 embroidered sweatshirts, assorted polos, jackets, etc. and every promotional item given out at our service awards, job fairs, and employee recognition events you could think of. I had about 200 pieces going back about 15 years. I had an aha moment. Why not check this industry out, I thought? Here I am.
If you had to pick one, what is your favorite promotional product? 
  • My favorite is the collapsible displays and banners. I am a firm believer in, if you want to get noticed and attract people to you booth, you have to be the 800 pound gorilla in the room. I was the Talent Acquisition Manager for a large hospital network and we had to compete for talent against other large hospital systems. We wanted to be the employer of choice at every job fair we did. And we were… but, we had a massive display. I remember the man-power and time it took to get that huge exhibit put together for a 2 day job fair. It took 5 people, 8 hours, an instruction sheet with drawings, assortment of tools, wire ties, tears and a few ruffled feathers to get that display up and ready. Not fun. Today the collapsible displays and banners are fabulous. One or two people – BAM! It’s up. You are looking sharp and ready to talk to people.
Tell us something about you that most people may not know. 
  • I am a former Staff Sergeant in the United States Marine Corps and I was part of the Marine Corps Mounted Color Guard. My horse was named Gladys Puller.

Specialty Advertising Association of California (SAAC) 
3125 Skyway Circle N
Irving, TX 75038

p:972.258.3070   e: info@saac.net

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