Founder and President
Adrenaline Challenge Coins
- What is your title/role within your company?
Founder and president. As I got close to retirement from the fire dept I knew I would need something to keep me busy. Challenge coins were something I loved...the history and tradition of them was awesome, and it was a way to stay in touch with my FD friends. It was supposed to be a "hobby job", but as word of mouth spread about our quality and pricing our business grew and grew. We are now licensed with the NFL, NCAA, General Motors, we are the official challenge coin provider to the World Police & Fire Games, the FDNY Foundation and more.
- What do you like best about your company?
What I like best about the company is the people it allows us to meet. Challenge coins have spread into virtually every walk of life, and people are finding that they make amazing promotional items, gifts, awards, etc. I not only get to stay in touch with fire, police and military friends, but now I get to make friends and do business with people from everywhere.
- How were you introduced to the promotional products industry?
We were introduce to the promotional products industry through customers at the Sports Licensing and Tailgate Show in Las Vegas. They told us that our coins (not just round, but any shape and size, with functions such as bottle openers, golf ball markers and more) would be a hit in the promotional products industry. We debuted at SAAC in Long Beach in 2018, then PPAI in Las Vegas in 2019 and SAAC again in San Diego in 2019, and they were right, our product has been a hit!
- If you had to pick one, what is your favorite promotional product?
It's hard for me to pick a favorite of our products, but our patented football helmet shaped coin/key ring/bottle opener might be it. We were licensed by all NFL teams this year, and now people are putting all kinds of logos on this design. It's very cool and very unique (that's why we patented it!)
- Tell us something about you that most people may not know.
I'm a sports nut, I've competed in everything from Judo to wrestling to cross country to skiing to ice hockey. Now I'm a total golf junkie, averaging just over 100 rounds year...you would think I'd be better than I am!!