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Member Spotlight - Craig Weiss

October 16, 2019 9:08 AM | Dara Cormany (Administrator)



Craig Weiss
Vice President of Sales & Marketing
Initial Impression

  • What is your title/role within your company?
 Vice President of Sales & Marketing, but since we are a small business I have literally done every job here from graphic arts, order processing, invoicing, apparel decorating, award engraving, order delivery and trash collecting.
  • What do you like best about your company? 
The fact that we are a family owned medium sized distributor we are flexible to adapt to the needs of our clients.
  • How were you introduced to the promotional products industry? 
Initial Impression started as an engraving and award company 36 years ago. 30+ years ago our clients were asking for mugs, pens, etc. Now promotional products, apparel is over 90% of our business. I joined the family business full time in 2000 after the dot com crash and never looked back.
  • If you had to pick one, what is your favorite promotional product? 
So hard to pin down – as a frequent business traveler I constantly use promo items – so I’ll pick two. My TenFour power bank from OrigAudio and H2GO water bottle from ETS.
  • Tell us something about you that most people may not know. 
Every year I participate in the Padres Pedal for the Cause bike event that raises nearly $3 Million for San Diego cancer research. Last year I rode the century (100 miles) and it nearly broke me.


SAAC & The Foundation for SAAC
PO Box 2394
Camarillo, CA 93011

p: 805.484.7393   e: info@saac.net


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