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SAAC Represented At PPAI's Leadership Development Workshop

November 18, 2019 8:28 AM | Dara Cormany (Administrator)

If you followed the happenings of PPAI’s Leadership Development Workshop (LDW) a few weeks ago, you likely saw everything from cowboy hats and armadillo racing to comical costumes and karaoke contests.  But what you may not have seen were connections being made across 27 regional associations, conversations being had about the future landscape of our industry and what that means for each regional, and Board members and Executive Directors learning about the numerous tools and resources available to efficiently and effectively lead.  For industry leaders who represent their region, LDW provides the perfect environment to come together and share ideas, best practices and even vulnerabilities. 

As the Executive Director for SAAC, and this being my first time attending LDW as a participant, what I gained was invaluable.  To share the experience with five SAAC Board members and 147 other passionate regional leaders was yet another reminder of how fortunate I am to be a part of this Association and industry.  

In one of the LDW sessions, Paul Bellantone, CAE, President and CEO of PPAI, reminded us, “The pace of change will never be as slow as it is today.”  For an association that recently witnessed more than its fair share of change and challenges, I find Paul’s comment motivating. Day by day, the SAAC Board and I are laser-focused on actively providing benefits, support and resources to best serve our members and the promotional products industry in Southern California.  And while it doesn’t seem like big things are happening every single day, I’m confident we’ll all look up in a year and think, “Wow. Look at everything we were able to accomplish together.”

-Jennifer Bingham
Executive Director of SAAC

Specialty Advertising Association of California (SAAC) 
3125 Skyway Circle N
Irving, TX 75038

p:972.258.3070   e: info@saac.net

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