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  • October 16, 2020 7:10 AM | Dara Cormany (Administrator)

    What have I been doing chasing goals, accomplishments, and recognition?

    10/13/2020 | Sam Kabert, Success with Swag(ger)

    I was on a call with one of my coaches, Kyle Dow, through his program “Soul Path” and he said something that struck me to my core…

    “Goals Postpartum”

    This is me. This is what I’ve been stuck in for the past year and a half. After realizing all the goals I had been chasing weren't making me any happier, I started down a soul-seeking rabbit hole.

    Through a process of healing ceremonies, I woke up and thought, “What the hell have I been doing with my life?”

    What have I been doing chasing goals, accomplishments, and recognition?

    Who is it for?

    Is it for validation?

    Where is this yearning to be seen from?

    Do any of these goals I’m chasing mean anything to me? Or is there a deeper yearning from my higher self that is begging to come through.

    I’m starting to figure it out and piece the puzzle together; slowly but surely.

    Deep Inner Calling

    “Cycling Trivialities” a song by Jose Gonzales says it best…

    “All this time you were chasing dreams

    Without knowing what you wanted them to mean”

    You see I was doing all the things I thought I needed to achieve to make me happy…

    From having a business that runs itself so I have the freedom to do what I want, when I want it, to building my personal brand (ironically through blogs like this, podcasting and writing books), to awards and recognition like making it to the 40 Under 40 list in Silicon Valley, to having a "trophy" girlfriend.

    None of it brought me happiness, but through the deep inner work I’ve been doing I’m finally starting to realize my mission in this current human incarnation...

    I’m a Bridge Builder

    I’m not trying to be something I’m not. In fact, I’m not trying to be anything but me and without getting too existential how could I be anything but me?

    The point is I’m starting to realize what being authentic truly means and how to embody it.

    I want to be the person that bridges the gap between those feeling the call that there’s something more than just “living in the Matrix” and centering their lives around defining who they are by the business they are in.

    My Grandfather said to my Dad and my Father in turn passed it down to me…

    “We work to live, we don’t live to work”.

    I was living to work and now as I sit in this goal postpartum, I’m awakening to my higher calling and letting my soul come out to play.

    So, I’ll leave you with this… if you’re feeling the call that you may be putting too much of an emphasis on work, please reach out (sam@soulseekrz.com). I have an abundance of resources that I can offer.

    Let's all find a way to play a bit more and not be so serious in a world consumed by fear.

    Much Love,

    Sam

    Used with permission from Promo Corner https://www.promocorner.com/promojournal/Goals-Postpartum?i=4537


  • October 16, 2020 7:09 AM | Dara Cormany (Administrator)

    Customer testimonials are a powerful way to drive conversions and land more sales. They are often so effective because they showcase real people who have worked with you or benefitted from your products. Rather than coming off as a strong sales pitch, a testimonial allows you to spotlight your value from an unbiased voice: your client.

    Video testimonials are especially effective because they enable prospects to hear directly from others who have worked with you. So, how do you get your video testimonials right? According to Clint Fontanella, manager of the HubSpot Service Blog, you can follow some important best practices to make the most of your testimonials.

    Keep reading this issue of Promotional Consultant Today for Fontanella’s five tips for getting your great customer testimonials seen.

    1. Clearly indicate your testimonials are from your real clients. Many people are skeptical of testimonials—and for good reason. Companies sometimes pay actors to give glowing reviews. That’s why Fontanella says it is critical that you mention upfront that your video is from your real clients—and that you have not paid them to say positive things. He recommends that instead of praising your product or service, you should encourage your clients to share their success stories. What did they achieve with your help? This will help potential clients envision what you could do for them, as well.

    2. Share your videos across various platforms. When you get a fantastic customer testimonial video, make sure your prospects can easily see it. That means sharing it across multiple communication platforms. According to Fontanella, you can substantially broaden your reach and make your content more accessible when you employ a combined media strategy.

    3. Feature a link to your website. A primary goal of customer testimonial videos is to land new business. When prospects see your previous and current clients talking about their experience working with you, you should make it easy for them to contact you by including a link in the video. Alternately, you could include a link in the copy shared with the testimonial.

    4. Leverage all available data. Remember that data is important when sharing your testimonials because it tells you how many people are watching your content. Consider metrics such as average play length to see if viewers watch the whole testimonial or leave before it’s over, says Fontanella. You can also track video metrics such as total plays and total subscribers through your social media platforms or CMS tools.

    5. Consider your buyer persona. To get the most out of your customer testimonial videos, Fontanella recommends focusing on the channels that appeal to your buyer persona. When you want to reach a B2B audience, for example, you may want to prioritize sharing your videos on your website over social media channels such as Instagram. Fontanella says that the more you can anticipate your customers’ viewing habits, the easier it will be to put content in front of them.

    When you have a collection of strong customer testimonial videos, you have several valuable marketing tools at your disposal. To maximize these testimonials, be sure to share them strategically and watch the data to see how viewers respond to them. When you succeed at sharing at your customer testimonial videos, you set the stage to build connections and drive conversions.

    Compiled by Audrey Sellers

    Source: Clint Fontanella manages the HubSpot Service Blog.

    Used with permission from PPAI Media https://pubs.ppai.org/pc-today/five-tips-for-sharing-customer-testimonial-videos/

  • October 16, 2020 7:05 AM | Dara Cormany (Administrator)

    Amid the pandemic, many conferences, trade shows, sales meetings and other large events have been transformed into virtual events—including The PPAI Expo 2021. While you exhibit at a virtual trade show from the comfort of your home or office, you should approach it with the same focus and enthusiasm as you would an in-person event.

    Barbara Pavesi, the senior trade show planner for Cvent, has helped manage hundreds of virtual trade shows. Her main takeaway? Virtual trade shows are still trade shows. Even though they may look different than what you are accustomed to, they are still important and valuable.

    In this issue of Promotional Consultant Today, we share five tips from Pavesi on how to make the most of exhibiting at your next virtual trade show.

    Invest in your virtual booth. A perk of attending a virtual trade show is that you do not have to ship and unpack any materials at the venue. Pavesi says you should use this opportunity to carefully curate content for your booth visitors. You could create tracks for different buyer personas or schedule events at your booth, such as product demos or theme-based meet-ups. Make your virtual booth a fun and engaging online experience and be sure to post your booth events on your social media channels.

    Book virtual meetings in advance. Pavesi recommends identifying your most promising leads and pre-scheduling meetings with them. It’s easy to do this via meeting-scheduling tools or promoting your meeting sign-up link on social channels. By booking meetings in advance, you can capture more leads and staff the virtual trade show more efficiently, says Pavesi.

    Send the right staff to the show. Just like with in-person events, you must be strategic and thoughtful on which reps you send to virtual trade shows. While it’s always important to send sales reps with product knowledge and relationship-building skills, you should also ensure your reps have a good grasp on digital communication. They should know how to use communicate well via email and text, and they should feel comfortable using video conferencing, notes Pavesi.

    Equip your reps with captivating content. If you want to get noticed at virtual events, you have to be compelling with your messaging. Pavesi suggests creating incentives for attendees to respond to your reps’ messages or gamifying the interactions with prizes. Instead of sharing the usual pleasantries, you could share fun facts or zingers that are unique to your brand and company.

    Capture leads consistently. When attending a virtual trade show, you should always aim to have reps capture leads in a consistent format and that all leads flow into a centralized location, says Pavesi. Fortunately, it is typically easy to accurately collect the information you need by clicking on an attendee’s profile. You can see their name, job title and email, which is a good start.

    Get post-show feedback. Remember that virtual trade shows do not end when sales reps sign off. Leads still need to be input and post-show regroups still need to happen. Pavesi suggests touching base with your sales team and getting their input on what worked well and what did not. You can use this feedback as you refine your virtual trade show playbook.

    Virtual trade shows allow you and your sales team to safely connect with prospects and key business partners during the pandemic. By approaching virtual events with the same thoughtfulness and creativity as you would in-person events, you can have a productive and successful online trade show experience.

    Compiled by Audrey Sellers

    Source: Barbara Pavesi is the senior trade show planner for Cvent. She has more than 10 years of trade show planning and event marketing experience from various industries.

    Used with permission from PPAI Media https://pubs.ppai.org/pc-today/how-to-be-successful-at-virtual-trade-shows/


  • October 16, 2020 7:02 AM | Dara Cormany (Administrator)

    Be an Investment, Not an Expense

    Businesses are reconsidering every dollar they spend. What's that mean for you?

    10/13/2020 | Roger Burnett, CAS, The Burn

    I recently conducted an impromptu person-to-person poll.

    The topic? How business-leaders are approaching budgeting for 2021.

    We’re officially in budget-setting season, where businesses turn their attention to next year's expectations with respect to revenue, expenses, capital expenditures, profit-sharing payments, etc.

    While the answers I heard were the most inconsistent I have ever accumulated, one clear theme occurred over and over again. No one is excited to devote any significant resources to growing market share, with the exception being hyper-inflated markets like real estate and mortgage-origination.

    Everyone else is devoting whatever resources they have to reimagining their workflow. What used to be done by a person might now be outsourced to a virtual assistant or done by artificial intelligence. The role from which you were furloughed just might get filled by someone with a better-developed skill set, or a willingness to take less money and/or reduced benefits just for the sake of having a job. Any remaining resources are being ear-marked for talent-acquisition and paying for those newly-outsourced activities.

    The negative implications for those of us tasked with sales is pretty significant given this reaction, but there may be a sliver of hope in all of this uncertainty, if you can successfully execute on a narrow but focused strategy.

    Be seen as an investment, not an expense.

    What do I mean by that?

    If you’ve traditionally been invited to work with your customers at the tail end of whatever sales-cycle they typically use to arrive at a transaction with you, the likelihood of you being able to add value to the effort is effectively nullified. With no additional value, your participation in the deal is merely to ensure they get what they asked for. You, by association with only the financials of the transaction, are seen as an extension of the cost of the product.

    You’re a part of the expense that will be recorded against the budget the project is billed against, no matter how well you deliver on those minimal expectations.

    Here’s where the strategy part comes in. You have to spend time, energy, resources and attention on the people you get money from. The kind of time that makes them feel like when they give you money, they perceive themselves as making an investment in you and your company’s success.

    How many customers of yours would say that today? How would you even be able to accomplish that task? It’s in those two questions that the seeds of a plan can be planted, a plan that might be the difference maker in this time of frightened spending.

    If you’re not spending time creating self-serve opportunities for potential investors to evaluate you as a prospective place for their investment, you’re firmly planting yourself on the expense line. Businesses are reconsidering every dollar they spend these days, with a heavy emphasis placed on an intimate understanding of the story behind those businesses with which they’re spending money. If you can prove that dollars spent with you can confidently be defended as not being a waste of resources, if you can show how the world is made better when you’re the vendor of choice, you create opportunities to transform what was otherwise written-off as needless expenses into places people can be proud to invest.

    Ask around in your own business community. Take the same temperature check of the businesses you most often work with and make a decision based on the responses. If you find yourself faced with a similar possibility as mine, these might be timely words as you consider your own 2021 goals.

    Used with permission from PromoCorner Original article located at https://www.promocorner.com/promojournal/Be-an-Investment-Not-an-Expense?i=4536



  • October 16, 2020 7:02 AM | Dara Cormany (Administrator)

    The role of corporate supply chain officers is evolving, and research and advisory company Gartner has identified three trends driving it that will change how they organize and operate their organizations.

    “CSCOs [chief supply chain officers] are tasked to design a supply chain organization that fits into this new era,” says Mike Burkett, distinguished vice president analyst with the Gartner Supply Chain practice. “While in the past, a good supply chain was efficient and powerful, it must now be agile and fast.”

    Among the three macro trends that will shape the future of supply chain is what Gartner termed “the rise of digital business.” Gartner research shows that many CSCOs struggle to create a holistic digital supply chain roadmap. At the same time, they are under pressure from CEOs who want to make their business more digital. According to Gartner research, the top barrier to a digital supply chain today is culture, followed by legacy tech, usable data and legacy processes. It advises CSCOs to work with partners across the business to overcome those barriers and enable their CEO’s digital business ambitions.

    “Given the critical role of supply chain in ensuring customer satisfaction and experience, much of the digitalization efforts will be on the shoulders of the CSCO,” says Burkett. “This is the greatest transformation of supply chain structures in a long time, and it will not be easy.”

    Another trend Gartner has identified is new competitor and trade uncertainty. In recent years, uncertainty has been a constant in supply chain. There is uncertainty on where the next competitor will come from and what their impact will be. Almost half of CSCOs believe that their business is at risk of being disrupted in the coming years, with the greatest risk coming from nontraditional businesses such as startups.

    Then there is the trade uncertainty, caused by events including the U.S.-China trade war and Brexit. More recently, the COVID-19 pandemic has raised concern about future pandemics after shutting down global supply chains and trade routes.

    “The ongoing uncertainty calls for a new approach to supply chain management,” Burkett adds. “CSCOs must build more flexible and resilient networks that can respond effectively to global shocks and disruptions—be it caused by nature or a competitor.”

    The third trend on Gartner’s radar involves sustainability and the circular economy. A circular economy is an economic model that separates the ability to achieve economic growth from the consumption of natural resources. Supply chain plays a critical role in every part of the cycle—make, use, return, recycle, reuse. The 2019 Gartner Future of Supply Chain Survey found that 28 percent of organizations had already implemented circular design approaches in their innovation strategy—and 39 percent planned to do so within the next two years.

    Burkett says, “A supply chain that enables the circular economy has to have strong reverse logistics capabilities. The heavy equipment and machinery industries are already on a good path. However, this is a trend that no industry can miss out on—including consumer products.”

    Used With Permission From PPAI Media; original link https://pubs.ppai.org/ppb-newslink/three-trends-are-driving-change-in-supply-chain-operations/

  • September 10, 2020 7:19 AM | Dara Cormany (Administrator)

    During the current COVID-19 pandemic, there are a growing number of products in the promotional products marketplace that include, or are advertised as including, pesticide or antimicrobial additives that may or are expected to kill or deter microorganisms, including viruses.

    Suppliers and distributors of promotional products should be aware that products containing a pesticide, as well as the advertising and labeling of such products, are regulated by the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) and that, with a few exceptions, those products must be registered through the Environmental Protection Agency (EPA).

    FIFRA enforcement is focused on the sale, distribution and use of pesticides. Generally, a pesticide is defined as any substance (or mixture of substances) intended for a pesticidal purpose, which includes being used for the purpose of preventing, destroying, repelling or mitigating any “pest.” Under FIFRA, “pest” is defined as an organism that, under circumstances, makes it “deleterious to man or the environment,” including certain viruses.

    The EPA regulates and is currently scrutinizing what it believes are false or misleading advertising claims and labeling relating to products that may contain pesticide substances, and that are advertised or labeled as being effective in some manner against COVID-19. According to a recent announcement from the EPA, it ordered Amazon Services, LLC and eBay, Inc. to stop selling a wide range of pesticide products, including products that were labeled or marketed with false or misleading claims of efficacy against the cause of COVID-19. According to the EPA, the products in issue were unregistered, misbranded or restricted-use pesticides, and pesticide devices that make false or misleading claims. The EPA noted labeling or advertising statements that the EPA believed were not compliant with legal requirements, including phrases such as “Kills COVID-19,” “Coronavirus disinfectant” and “Efficient disinfection to prevent the spread of disease.”

    Those who sell or distribute products in violation of FIFRA may be subject to civil fines and even criminal punishment pursuant to the authority vested in the EPA by 7 U.S.C. § 136l. In 2018, the EPA increased the maximum fine for each violation of FIFRA’s registration requirements to $19,446. A violation committed “knowingly” is subject to a fine not to exceed $50,000 or imprisonment for up to one year, or both. FIFRA violations involving the distribution or sale of a product may be assessed by the number of transfers or shipments, and the scope of distributions or sales may date back as much as five years from the date of the civil administrative complaint. The amount of fines depends, in part, on when the violation occurred and when penalties are assessed. When assessing penalties and punishment for violations of FIFRA, the EPA utilizes various enforcement response policies and guidance, including the EPA’s 2009 FIFRA Enforcement Response Policy. The EPA’s enforcement guidelines are available online. Industry participants are encouraged to become familiar with the EPA’s enforcement prerogatives.

    PPAI has long been an advocate of product safety and compliance throughout the supply chain. The recent increase in products unique to the “pest” known as COVID-19 has apparently awakened another sleeping regulatory giant in FIFRA and the EPA. Those in the promotional products industry who are engaged in the manufacture, sale, shipment or distribution of products governed by FIFRA and regulated by the EPA are wise to carefully evaluate the registration requirements as well as any labeling or advertising associated with those products.

    Cory Halliburton is an attorney with Weycer, Kaplan, Pulaski & Zuber, P.C., and he serves as general counsel for PPAI. This article is for general informational purposes only; it is not legal advice and should not be relied upon as such. Each recipient is encouraged to consult independent legal counsel before making any decisions concerning the matters in this communication.

    Additional Information Resources:

    The external websites or links provided here are not intended to support private or commercial organizations or businesses. They and this article are provided for general information purposes only. It is not legal advice and should not be relied upon as such. PPAI does not guarantee, approve or endorse the applicable entity, information or products available on the external sites. Each user is encouraged to seek independent legal counsel with regard to the subjects of this article.

    Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA) and Federal Facilities: www.epa.gov/enforcement/federal-insecticide-fungicide-and-rodenticide-act-fifra-and-federal-facilities

    Summary of the Federal Insecticide, Fungicide, and Rodenticide Act: www.epa.gov/laws-regulations/summary-federal-insecticide-fungicide-and-rodenticide-act

    FIFRA documents: www.epa.gov/sites/production/files/documents/fifra-erp1209.pdf

    EPA’s FIFRA Questions and Answers: www.epa.gov/pesticide-labels/pesticide-labeling-questions-answers

    EPA, Consumer Products Treated with Pesticides: www.epa.gov/safepestcontrol/consumer-products-treated-pesticides

    Memo from Marcia Mulkey, EPA, to Persons Responsible for Registration of Pesticide Products: www.epa.gov/sites/production/files/2014-04/documents/pr2000-1.pdf

    National Pesticide Information Retrieval System, Search Federal Pesticide Products:

    npirspublic.ceris.purdue.edu/ppis/default.aspx

    Civil Monetary Penalty Inflation Adjustment Rule: www.govinfo.gov/content/pkg/FR-2018-01-10/pdf/2018-00287.pdf

    –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

    Cory Halliburton is an attorney with Weycer, Kaplan, Pulaski & Zuber, P.C., and he serves as general counsel for PPAI. This article is for general informational purposes only; it is not legal advice and should not be relied upon as such. Each recipient is encouraged to consult independent legal counsel before making any decisions concerning the matters in this communication.

    Used With Permission From PPAI Media

  • September 10, 2020 6:55 AM | Dara Cormany (Administrator)

    You’ve heard the expression, “a chicken with it’s head cut off”. That’s me.

    9/8/2020 | Sam Kabert, Success with Swag(ger)

    Recently I received a message from a trusted source about “slowing down”. It was disappointing to say the least.

    Many people know me for my go-go-go energy. This energy has helped catapult my “success”... In 2019 I was named to Silicon Valley’s 40 Under 40 List and most recently I was named a “Rising Star” in the promotional products (swag) industry. None of this would be possible had I not intentionally built out my personal brand of “SwagSam”. The SwagSam brand encompasses my business, SwagWorx.com, as much as it does my various podcasts, my food show on YouTube (link here) and writing 3 books in just one year!

    I’m so grateful for this natural energy of bringing ideas to life. However, what I often don’t share is the burden of channeling my inner chicken…

    Inner Chicken

    You’ve heard the expression, “a chicken with it’s head cut off”. That’s me.

    Believe it or not, to a certain extent I’m semi serious about this. Here’s the thing… I am not as intentional as I could be. I tend to get ideas and run with them before letting them “marinade” and strategizing. As a result, I’ve heard a message of “slowing down” for nearly all of quarantine. I haven’t listened to the message though.

    I do, do, do. I get ideas and I act on them, it’s a gift. While I realize the benefits of this trait, I never fully understood how so many people don’t take actions on ideas until I received constant messages from others about how impressive it is that I can do so much. To me it’s not impressive; in fact it’s often a burden.

    I have this inner drive to make things happen, but the truth is I’m doing it for validation. In the process of moving as fast as I do, I tend to not have the clearest direction. I’m basically a wizard at figuring it out as I go, but it’s time to channel my inner elephant.

    Inner Elephant

    Elephants to me represent wisdom, grace, and compassion. I’ve read that when elephants come across dead elephants they pause to mourn for the elephant outside of their family. If that’s not slowing down to be one with the cycle of life I don’t know what is.

    Elephants represent strength and a silent reflection that cannot be compared to the rate of running around like a chicken with it’s head cut off.

    My time has come to slow down.

    Messages & “Downloads”

    I recently joined my brothers and sisters from the Fit for Service Mastermind by Aubrey Marcus for a week in South Lake Tahoe, CA. It was here that the messages to slow down came flooding in from all directions.

    I have been working on slowing down since quarantine began, but I haven’t fully embraced slowing down. I'm at about 75%. Don’t get me wrong, I meditate nearly daily. I journal from time to time and I do yoga several times I week to physically help slow down my breath (and my mind). But, I’m just doing the bare minimum. I still act on ideas without thinking. I recently started doing deeper inner work (like exploring channeling).

    People have recognized the difference in me since I’ve intentionally slowed down. I have recognized the difference.

    I find that I have more awareness of myself, others and my surroundings. I sit on ideas and thoughts more, I'm not as quick to act on them and figure it out as I go. I’m okay with letting what seems like a good idea at the time slip through my fingers without regret.

    This is the beginning of a new journey for me. If you’re like me and you feel you move fast, I would invite you to slow down.

    If you’re already at a slower pace and you want to begin to move faster, I would love to support you however I can. Phone call, email, text - whatever works.

    The bottom line is each and every one of us needs to have a cadence and we need to be intentional about the speed we operate. I do believe that many of us don’t even realize how the speed in our approach takes a toll on our psyche.

    The time is now to be more intentional with your approach.

    Breathe it in,

    Sam

    Used With Permission From PromoCorner

  • September 10, 2020 6:54 AM | Dara Cormany (Administrator)

    So you’re new to the promotional products industry – welcome! There’s a lot to learn, but don’t worry, we’ve broken down the basics that you need to know to get started.

    What are promotional products?

    Promotional products are tangible and generally useful items that are imprinted with an advertiser’s name, logo, or message. These products are often used in marketing and communications programs, as giveaways, gifts, or incentives. Promo products that are handed out for free are sometimes referred to as advertising specialties.

    There are an abundance of different product types and styles of promotional products – there’s really something for everyone! Some of the most common examples include pens, t-shirts, face masks, hats, key chains, and more.

    What’s all the hype about?

    Promotional products allow a brand to connect with consumers by engaging their senses. Because a promo product is a tangible thing, most often something you can hold in your hand(s), consumers are able to interact with the brand on a physical level, which helps them to remember the brand later on.

    Here’s a fun activity for all you promo newbies: take a look through your home, especially your desk and cabinets. How many promotional items can you find?

    Where do people buy promotional products?

    The majority of product orders are facilitated through distributors. When a company or organization has a marketing initiative, they can reach out to a distributor who will help them find the perfect item for their audience. With their extensive industry knowledge and access to millions of promotional products, distributors are able to know what’s new and trending, and what products will produce the greatest marketing return for their clients.

    Distributors, in turn, order the promotional products from suppliers or manufacturers. Suppliers manufacture and import the products and are often also the ones imprinting the client’s logo or information onto the product.

    One of the most common sources of confusion for folks new to the promotional products industry can be the supplier/distributor relationship. At first, it’s hard to tell the difference between the two. To someone not familiar with the workings of the promo industry, they both appear to do the same general thing – sell promotional products. However, the big difference who they are selling to.

    Suppliers manufacture/import and then sell the products to distributors. Distributors sell the decorated, prepared products to their clients. Then, those clients hand the products out to their consumers or intended audience.

    Why don’t clients just purchase from the supplier?

    Since distributors are closely partnered with many suppliers, they’re well aware of all the unknown risks that can befall a seemingly simple transaction. Distributors are responsible for ensuring quality in the products and their imprints, and for overseeing any legal or logistical concerns. Additionally, the distributor’s unique relationship with suppliers can accelerate purchase orders and open opportunities for additional initiatives. In short, clients don’t purchase directly from suppliers because distributors provide essential services in the purchasing process that most clients would not have access to on their own.

    And there you have it! These are the very basics that every newcomer to the promotional products industry needs to know to get started. To continue your promo industry learning journey, check out our blogs on promotional product facts, graphic design terms you should know, and more – the SAGE Blog is a great place for industry knowledge. Take a look at PPAI’s educational resources as well and you’ll be on your way to being a promo expert!

    Used With Permission From SAGE

  • September 10, 2020 6:54 AM | Dara Cormany (Administrator)

    Do you strive to differentiate yourself from the pack? You have probably been doing this for as long as you can remember. From college applications to job interviews to client meetings, you aim to show how you are different from everyone vying for the spot, the position or the business.

    While it’s good to want to stand out from the rest, it’s also becoming increasingly difficult. That’s because many people are working to be impressive and show how they are different, just as you are, says leadership coach Lolly Daskal.

    In this issue of Promotional Consultant Today, we discuss Daskal’s thoughts on how you can distinguish yourself when most everyone is working hard to do the same.

    Progress on your own terms. When you want to go for something, go for it—you do not need anyone’s approval or affirmation. Daskal says many people wait for someone else to identify them as a leader before they feel they have the right to shine. Don’t wait for validation. Give yourself permission to move forward and claim your spot as a leader.

    Commit to excellence. Remember that quantity is not better than quality. If you want to make a name for yourself, make sure everything you do is the best-quality work. When you strive for excellence in all that you do, you will set yourself apart from those who settle for mediocrity.

    Don’t market yourself so much. We live in an age when people feel they need to sell themselves and brand themselves constantly. However, Daskal says it is much more effective to let your words and actions speak for themselves. Do what you say you’re going to do. Be real and authentic. That will really distinguish you from everyone else.

    Always aim to help others. If you want to stand out from the competition, here’s an easy tip: Give before you get. This means you are willing to help others without expecting anything in return. Maybe it’s sending a useful article to a client or offering to take something off their plate.

    Let your character lead the way. According to Daskal, one of the best ways to stand out is to work to become a person who is known for their character. Others may be rewarded for their results, but at the end of the day, character is more important.

    Sometimes, standing out means doing less—less waiting on others’ approval, less self-promotion, less busy work. You will naturally set yourself apart from everyone else when you weave excellence, authenticity and helpfulness into how you live your life. When you model what it means to be an above-average sales professional and leader, you will be noticed by many.

    Compiled by Audrey Sellers

    Source: Lolly Daskal is the founder of Lead from Within, a leadership firm that offers custom-made programs in leadership and organizational development. As a leadership coach, Daskal is an advisor to Fortune 500 CEOs and boards. She is one of the top executive coaches in the world.

    Used With Permission From PPAI Media

  • September 10, 2020 6:49 AM | Dara Cormany (Administrator)

    Melissa Cam
    Owner/President, It's Magic Ink

    What do you like best about your company? It's a fun business. You meet the nicest people in town.

    How were you introduced to the promotional products industry? I founded and owned Oakbrook Awards for 28 years. I added promotions to that business. Sold Oakbrook in 2018. Opened It's Magic Ink summer of 2019 as my "retirement" business. Only 40 hours a week rather than 60 hours a week.

    If you had to pick one, what is your favorite promotional product? Post It notes. They stick around and are easily mailed.

    Tell us something about you that most people may not know. Career-wise I'm like a cat with nine lives... I've done so many different things: Arcadia's first female police cadet, insurance sales, trophy wife (retired!), landscaper, Exxon's offshore platform geology librarian and never bored.

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SAAC & The Foundation for SAAC
PO Box 2394
Camarillo, CA 93011

p: 805.484.7393   e: info@saac.net


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