Dear SAAC Family,
As we come to the close of another year, I find myself incredibly grateful for this community and everything we’ve accomplished together. This year was filled with meaningful connections, strong collaboration, and countless moments that reminded me why SAAC is such a special association.
From educational sessions and networking events to our signature gatherings, you showed up — with enthusiasm, ideas, and a genuine willingness to support one another. Our volunteers went above and beyond, giving their time, talent, and heart to ensure each event ran smoothly. To our board members, committee chairs, and volunteers: thank you for your dedication and leadership. Your commitment is the foundation of SAAC’s success.
To our suppliers and distributors, thank you for continuing to invest in SAAC and in each other. Your participation, sponsorships, and engagement fuel our ability to deliver valuable programming, educational opportunities, and events that truly serve our industry.
This year also reminded us that SAAC is more than meetings and mixers — it’s a community built on relationships. The conversations, friendships, and collaborations formed throughout the year are what strengthen our businesses and make our association thrive.
As we look ahead to the coming year, there is so much to be excited about — including continued education, new events, and a SAAC Expo that’s already shaping up to be something special. We’re thrilled to announce that SAAC Expo is going “Back to the Beach” at the Long Beach Convention Center, bringing back a beloved location and the vibrant energy that makes this event a favorite year after year.
I encourage you to stay involved, volunteer when you can, and take advantage of everything SAAC has to offer as we head into another exciting year together.
Thank you for trusting SAAC, for showing up, and for being part of this incredible community. It has been an honor to serve as your President, and I’m proud of what we’ve built together. I can’t wait to see what we accomplish next.
Wishing you a joyful holiday season and a bright, successful year ahead.
With gratitude,
Barbie Deloa
President
Specialty Advertising Association of California (SAAC)