
September 2025
Dear SAAC Members and Friends,
On behalf of the Specialty Advertising Association of California, I want to extend my heartfelt thanks to each of you who attended Expo 2025. Your presence, energy, and engagement made this year’s show one to remember.
A special note of gratitude goes to our incredible volunteers—your time, dedication, and hard work behind the scenes are what truly make our Expo possible. From planning to execution, you helped create an event that showcased the very best of our industry, and I could not be prouder of this community.
Looking ahead, I am thrilled to share that Expo 2026 will be returning to Long Beach! We’re excited to bring our members another memorable experience in a city that feels like home for SAAC. More details will be announced soon, so I encourage you to check our website regularly at saac.net/saac-expo-2026 for updates.
In the meantime, don’t forget to take advantage of SAAC’s ongoing learning opportunities—from webinars to professional development resources—available at saac.net/educate. Growing together through education is one of the most valuable ways we can strengthen our industry.
And for our supplier partners, SAAC also offers powerful advertising opportunities designed to help you maximize your visibility and connect with our engaged community. You can explore those options at saac.net/advertising-options.
Thank you again for making Expo 2025 such a success. Together, we are building a stronger, more connected community—and I can’t wait to see what we accomplish next year in Long Beach.
With appreciation,
Barbie Deloa
President, SAAC

