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Presidents Message – January

Dear Members of the SAAC Community,

Happy New Year! As we step into 2024, I am both honored and excited to address you as the new President of the SAAC organization. This remarkable community, known for its innovation and creativity in the promotional products industry, has always been a beacon of inspiration and progress. My commitment as your President is to build upon this legacy, fostering an environment where each member’s voice is heard and their potential is realized.

The year ahead is full of opportunities. We will focus on enhancing member engagement, expanding our network, and introducing cutting-edge trends and practices that will shape the future of promotional products. We believe in a collaborative approach and invite each one of you to share your insights and ideas, helping us to grow together.

Our industry faces unique challenges and changes, but together, we can turn these into stepping stones for success. We will prioritize sustainability, embrace digital transformation, and continue to advocate for the highest standards of quality and ethical practices in our field.

I look forward to meeting many of you at our upcoming events and rolling up my sleeves and working closely with the board, committees, and all of our members. If you happen to be at the PPAI Expo in Vegas, or the Ideas and Inspiration Tour in Universal City or Costa Mesa, please come up and say hi and let me know how SAAC can help you! Let’s make 2024 a year of remarkable achievements and strong community bonds.

Thank you for entrusting me with this role and here’s to a prosperous and innovative year ahead!

Warm regards,

Amy Williams

President, 2024


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