TIMES TALK BY HEIDI SELLECK Let me introduce you to Ray Chang, Account Specialist with Kitting LA and the company that’s providing the kitting for SAAC’s 1st ever unbagging ceremony in July. 1. Can you share with me your favorite things about our business and what keeps you involved?… Read More »Times Talk With Heidi Selleck – May 2026
TIMES TALK BY HEIDI SELLECK Let me introduce you to Beverly Walter, an industry veteran for almost 3 decades in promo and the Chief Sales Officer for Breakaway Promo. 1.With you being in the industry for close to three decades, can you share with me your favorite things about our business and… Read More »Times Talk With Heidi Selleck – April 2026
Back to the Beach! You’ve probably heard us say it already—but we truly can’t contain our excitement! The SAAC Expo is heading back to the Long Beach Convention Center, and we couldn’t be happier. As shared last month, several SAAC Board members and members of the Expo Committee… Read More »PRESIDENT’S MESSAGE – April 2026
TIMES TALK WITH HEIDI SELLECK Let me introduce you to Larry Frodyma, an industry veteran of 39 years and the new VP of Award Maven Promotional Products Division. They traditionally are an awards distributorship and Larry first became acquainted with them when he was the Outside Rep for… Read More »Times Talk With Heidi Selleck – March 2026
If you’re like many of us, you are wondering where February went. Across our network of distributors and suppliers that I have interacted with, there’s a shared sense of busyness and optimism – a fantastic way to begin 2026. The SAAC board is equally engaged in planning upcoming… Read More »PRESIDENT’S MESSAGE – March 2026
TIMES TALK WITH HEIDI SELLECK Let me introduce you to Kate Alavez, an industry veteran of 20 years and the President of PromoShop based in Los Angeles. 1. With you being in the industry for two decades, can you share with me your favorite things about our business and what… Read More »Times Talk With Heidi Selleck – February 2026
Dear SAAC Family, Welcome back from the PPAI Expo! It was wonderful reconnecting with so many of you – sharing hugs, discovering innovative products, and strengthening our professional relationships. The energy at this event will carry us into an exciting year here at SAAC. The SAAC Board is… Read More »PRESIDENT’S MESSAGE – February 2026
If you’ve ever copied product details from one system to another, emailed a supplier just to confirm inventory, or waited days for an order status update… congratulations — you’ve experienced the avoidable pain of a non-standardized industry. The promo industry runs on relationships, but the data underneath those… Read More »What If Every Supplier, Distributor & Decorator Spoke the Same Language?
TIMES TALK WITH HEIDI SELLECK Let me introduce you to Jacque Martin, an industry veteran of 26 years and the Founding Partner of Breakaway Promo and the incoming President for SAAC 2026. 1. How long have you been in the industry for? What are your favorite things about… Read More »Times Talk With Heidi Selleck – January 2026
